Our Founder
About the Multicultural Apprenticeship & Skills Alliance
ASVI is a product of the Multicultural Apprenticeship & Skills Alliance (MASA) — a movement established in 2017, dedicated to promoting social mobility, diversity, inclusion and equity in apprenticeships and skills across the UK.
Who we are
A movement for inclusive apprenticeships and skills
MASA's work is structured around three core pillars — Education, Engagement, and Advocacy & Policy — ensuring that opportunities are accessible to all, regardless of background.
The Alliance brings together employers, training providers, community organisations and policymakers who share a commitment to a more equitable skills ecosystem.
Vision, mission and values
What drives MASA
Our vision
A world where apprenticeships and skills development are truly inclusive, reflecting the rich diversity of our communities.
Our mission
To drive systemic change in the apprenticeship and skills landscape, ensuring equitable access and outcomes for under-represented communities.
Our values
Integrity, collaboration, innovation and impact guide everything MASA does as it works towards a more equitable skills ecosystem.
Education
Raising awareness and understanding of apprenticeships and skills opportunities among under-represented communities.
Engagement
Working with employers, providers and communities to make opportunities accessible to all, regardless of background.
Advocacy & Policy
Championing diversity, inclusion and equity in apprenticeships and skills policy across the UK.
Meet the team
A diverse group of people, passionate about what they do
Safaraz Ali MBE
Founder & CEO
Suneal Ram Kissun
Head of Community Engagement and Strategic Growth
Martin Chandler
Marketing Director
Kasim Choudhry
Event Director
Ayesha Ali
Community Engagement
Andrew Kibbler
Public Relations
Isa Mutlib
Strategic Advisor
Learn more about MASA's work, events and campaigns at multiculturalaa.co.uk.
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